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Keeping Up With The Mediaheads: The Crew That Makes the Cue.

The Unsung Heroes of Production With the busy festive season in full swing, I’ve been reflecting on what it takes to bring a campaign from concept to completion. It’s easy to admire the final product—the polished ad, the catchy jingle—but the real magic happens behind the scenes, thanks to the incredible production teams who make […]

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What the MediaHeads are thinking: Stop Collaborate and Listen

December has a way of sneaking up on us, and with it comes the inevitable race to tie everything up in a neat bow before the new year.  To me it seems like a chaotic blend of personal and professional commitments. Kids are writing exams, doing final concerts and looking for that textbook that last

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Keeping Up With The Mediaheads Newsletter: Season 10, Episode 8: Recipes for Success.

Recipe books are more than “how to guides” for baking, cooking and grilling. Recipe books are heirlooms of heritage. They are family moments of joy and grief. Recipe books hold elements of tastes and traditions. Scribbles, notes, eared pages, cut out pictures and date notations help make recipe books a trove of history and culinary

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(Data)² + (Creativity)² = (Results)³

Radio broadcasting is an interesting combination of free thinking, channelled creativity, rigid structure, and process. At times there seems to be no structure at all. The ability for creatives in programming and number crunchers in sales to each add their metered ingredients into the radio mix is essential to create a sustainable broadcast environment. The

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