Author name: Gary Basson

What The MediaHeads Are Thinking: Tuned In To FM – Part 4

As we conclude Women’s month and our series of conversations with senior female leaders in the radio business, the message is clear. We’ve come a long way, but there is still distance to cover. In Part 4, Tim Zunckel unlocks conversations around accidental leadership, empathy and the need for collaboration. Exceptional radio leaders have an […]

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What The MediaHeads Are Thinking: To Listen is to Learn.

As we celebrated World Listening Day on 18 July, the Team at MediaHeads 360 thought It would be a good idea to stop, collaborate and listen. What would an on-line meeting be without the unofficial introduction, “can you hear me”? In a hyper connected world with screen share, camera-on, comments and emojis, people still want

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What The MediaHeads Are Thinking: The Voices that Grow (With) Us.

I distinctly remember the two different groups at high school. The ones who listened to the radio station I did and the ones who didn’t. It wasn’t an acrimonious rivalry; we didn’t pick fights and there were no team colours or yearly derbies. It was more serious than that. It was being plugged into “cool”,

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MediaHeads 360 and Media Host join forces to redefine community radio advertising 

JOHANNESBURG, [10th April 2025] – MediaHeads 360 is proud to announce a groundbreaking partnership with Media Host to transform the landscape of community radio advertising in South Africa. The joint initiative is rolling out advanced monitoring technology at community radio stations nationwide and will provide advertisers with independent, verifiable proof that their ads are aired

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What The MediaHeads are Thinking: The Future of Marketing is Storified

Let me start with a confession: I love numbers, data analysis and a good spreadsheet. Throw in a dashboard, and I’m at my happiest. My campaign pitches have always been bolstered by numbers that back the story up, and when done properly, the results have been good. With data now a standard consideration before, during

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What The MediaHeads Are Thinking: The Hidden Cost of Bland Dull and Boring

Watching children discover the world is a treat. Seeing them fill with glee and delight as they discover the crackle of a wrapper or the pop of a bottle. I almost imagine they see colours in a constant kaleidoscope where everything is brighter and bolder, even beige and grey! Boxes are castles, chairs are rocket

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Keeping Up With The MediaHeads: The Greatest Love.

I was at the shops yesterday, and last week’s heart-shaped chocolates are now selling at a 50% discount. The Valentine’s ball has come and gone, and the long-stemmed red roses are wilting in the kitchen. As you singalong to the Black Eyed Peas, you might find yourself wondering: Where is the love? But love isn’t just

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Sound Check: SA Community Radio Update with MediaHeads 360 – February Edition

Your inside track on community radio insights Championing Community Voices: How the MDDA is Powering Local Media Community radio plays a crucial role in South Africa, giving a voice to people and stories that mainstream media often overlook. But behind the success of many community stations is an organization dedicated to ensuring they thrive—the Media

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What the MediaHeads are thinking: A Conversation with Shoeshoe Qhu from the MDDA

MediaHeads 360 is deeply rooted in radio and the power it has to transform society. A part of the MediaHeads 360 journey is strengthening our understanding, relationship and advocacy of the community radio sector. MediaHeads 360 audio ambassador, Tim Zunckel, recently sat down with the MDDA’s Shoeshoe Qhu to speak about all things community radio

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Sound Check: SA Community Radio Update with MediaHeads 360 – Alex FM

This month, we spotlight Alex FM 89.1, a pioneer in South African community radio with a rich history dating back to 1994. Reaching over 160,000 listeners with multilingual programming, Alex FM connects diverse audiences while earning accolades for its impactful content. Explore how this trusted platform can help amplify your brand’s message and foster meaningful

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Keeping Up With The MediaHeads: (2025)³

Matric results, Stilfontein, inauguration, ceasefire, Doc Shebeleza, Calabash and the Vaal Dam. Three weeks into 2025, and the year has already included momentous news events, with much more to come! Not to mention “back to work” and “back to school” and the number of people you see walking in the late afternoons, obviously exercising a

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