Radio broadcasting is an interesting combination of free thinking, channelled creativity, rigid structure, and process. At times there seems to be no structure at all. The ability for creatives in programming and number crunchers in sales to each add their metered ingredients into the radio mix is essential to create a sustainable broadcast environment. The […]
(Data)² + (Creativity)² = (Results)³ Read More »
A conversation with an industry colleague earlier in the month had me thinking about how we go about building and developing creative teams that can activate and captivate the mind of the consumer and audience, and in doing so, amplify the message of our clients and their brands. Activate, Captivate and Amplify are powerful expressions
Diversity Isn’t a Primary Colour Read More »
Do you know that feeling of watching someone walk into a glass door? You can see it’s going to happen; you can’t warn them quickly enough not to do it, then you cringe when it happens and laugh even though you shouldn’t. I had a “walk into a glass door” radio moment recently.
Season 3: Episode 3 – The Glass Door of Team Diversity Read More »
Brands looking to extend their reach need look no further than the palms of their hands. Every piece of marketing advice in the new media space will make mention of digital and the power of the influencer. But do all influencers influence equally and what is the right influence? A quick web search
The New Word of Mouth Read More »
Three years after their rebrand, MediaHeads 360 continues to grow! MediaHeads 360’s evolution is evident in the opportunities they have created for clients. Through generating authentic conversations for brands on more mediums, and elevating them from the clutter, their ground-breaking offerings continue to push the boundaries of content integration. “Invite people in by telling stories
MEDIAHEADS 360 – 2022 A YEAR OF GROWTH Read More »
Have you ever had that perfect song on the radio moment, when your favourite station seems to have a barometer on your day or week and manages to sculpt the perfect soundtrack just for you? While the rain was soaking the streets and my covid recipe banana bread was baking in the oven, Ellie Gouldings
Season 3: Episode 2 – “How Long Will I Love You” Read More »
Once upon a time a Media Maverick wanted to move an audience to feel positively about their client’s product. The Media Maverick knew that people were drawn to stories and wondered if telling a story would show the audience all the unique features of the product and why it was superior to its rivals?
A Story: The Adventures of Media Maverick Read More »
Over a busy year, I build up a pile of books in the hopes of reading them. This hope is generally satisfied during the December break when I escape into the pages of fact and fiction, I love reading both as I’m journeyed by masterful story tellers to new places, thoughts, ideas and am
Season 3: Episode 1 – What\’s Your Story Read More »
Over a busy year, I build up a pile of books in the hopes of reading them. This hope is generally satisfied during the December break when I escape into the pages of fact and fiction, I love reading both as I’m journeyed by masterful story tellers to new places, thoughts, ideas and am
Season 3: Episode 1 – What\’s Your Story Read More »
The newest (and much anticipated) BRC RAMS audio listening data was released at the end of October, offering insight into listening trends across the country. The new dataset aims to deepen the level of understanding and insight into audiences for a medium that remains critical in the South African landscape. The SABC has
Season 2: Episode 4 – Regional Relates Read More »
One of the simple pleasures in life is connecting with someone. Be it a short greeting, an extended conversation or a complex sequence of events, the ability to talk to and understand each other remains central to our being. Language creates a sense of belonging, pride and identity, and in many instances is also linked
We Speak Your Language Read More »
COVID-19 has changed the way we live and work forever. The pandemic has heightened the need for businesses across the board to create digital strategies that afford more prominence to the role e-Commerce plays within their operations. The various lockdowns — on top of people being more afraid to spend excessive time in indoor
Embracing e-Commerce as an Essential Part of a Post-Pandemic Digital Strategy Read More »
