I spotted the first festive decorations last weekend, they formed part of a store display, and they weren’t tucked away as an afterthought. The display was deliberate, obvious and it was front and centre to the consumer. I think it fair to consider myself “tinsled” for 2022!
Are we being deliberate and obvious in our brand strategies as we move towards the end of the year?
One of the first things that strikes me in the last quarter, as we try and maintain brand presence and relevance, is inventory. Radio and television time for traditional advertising is limited and comes at a premium at this time of year. How are you approaching media platforms and negotiating inventory? Relationships, established and nurtured with media platforms, are best leveraged in high traffic times and as a Specialist Agency, MediaHeads 360 is well positioned to facilitate these conversations. We negotiate inventory price and placement on a continual basis and are well
positioned to provide an inventory solution to your festive need. The increase in advertising messaging creates more clutter for brands and audiences. Traditional advertising remains important to a turnkey campaign. To capture the imagination of audience’s content integration, is an additional channel that can be activated for maximum campaign impact.
Understanding what content resonates with different platforms allows MediaHeads 360 the opportunity to create custom solutions to brand problems. Our solutions consider the audience as a key part in the advertising value chain, and we find the natural synergy between brands and platforms to service audiences and advertisers.
Some Tips for this Silly Season’s Campaigns
As with some Christmas Trees, there can be too much going on. Consider simplicity as a driver in your last quarters strategy. Clear and considered ideas create a space for effective integration and efficient implementation. Not only are we fighting the days to Christmas, but we’re also trying to offer a reason to consume our message. Make it easy for the audience to listen or watch, make it quick to understand and easy to implement. Create moments that allow for a break from routine
and the temporarily stop the noise of everyday obligations and messages. Be one step ahead of the planning curve. When is the next campaign and what does it require to be successful? Current decisions are complimented by subsequent campaigns. Is there an opportunity to increase affinity and recall by creating an overlap in campaign messaging? Planning also helps
with proactive suggestions to clients as they consider their media campaign. To execute a plan, you need a plan and like the star on top of the tree let your strategy be a guiding light over the next few months!